Privacy Policy

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 At The Ugly Duckling Company we are committed to keeping your data safe, and your privacy and peace of mind are important to us. We only collect data from people for specific purposes, and once that purpose has finished, we won’t hold on to the data. We also won’t let anyone else access your data unless you’ve specifically asked us to. This document tells you how, when and why we collect data from people, and what we use it for.

When and How we Collect Information

Firstly, and most obviously, when you give us your personal information, we save it and use it to communicate with you. Personal information means things like your name and contact details. You give us this information when you purchase any of our resources, make a donation, request materials or information or sign up for one of our events.

Our Basis for Processing

We will only use your data in the ways you’ve asked us to.

We may use your personal data to:

·    keep you up-to-date on news and stories about our work

·    ask for financial support and non-financial support such as volunteering or prayer

·    process donations you give us, or support your fundraising for us, including Gift Aid

·    provide information or packs you’ve asked for

How and Where we Store Your Information

We keep your personal information only for as long as we need it for each activity. What we have to do by law, accounting and tax all come into play. If you decide you no longer want to receive our electronic newsletter simply click Unsubscribe at the bottom of the newsletter and we will remove you from our distribution database. We do all we can to protect your personal data – it is stored on industry-standard servers that are password protected. The only people who can access personal data are staff members and volunteers at The Ugly Duckling Company who can’t do their jobs without it. These people are all trained in data protection. If you use your debit or credit card to purchase something we’ll process your information securely in accordance with the Payment Card Industry Data Security Standard (PCIDSS). We never store your debit or credit card details once your transaction is complete – they are all securely destroyed. We may keep bank account details in order to collect direct debits in accordance with direct debit mandate rules. 

If you have questions just email us at

Where We Share Your Information

We want you to know that we don’t share or swap your information with any other charities for them to send you marketing. That decision is based on our core values, and by how important your privacy is to us. We may however need to pass on information if required by law or if a regulatory body, like HMRC, or the police ask us to.

Your Choices and Telling us when Things Change

If you want to change what we send you or how we contact you, just let us know – simply email us on and we commit to actioning your request in a timely manner.

Changes to This Policy

We last updated this policy in June 2018. We’ll amend this policy if there are any changes to how we do things or changes to data protection or other legislation. If we make any significant changes we’ll show you clearly on our website.

Whenever you engage with us through our websites, social media, email or telephone, or send us your personal information in any other way, we’ll process your information as explained in this policy. When you provide your information, you’re agreeing to this policy. If you don’t agree, please don’t give us your data.